PROJECT WALL
PARIS TEXAS
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decode in progress
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a brand that lives at the intersection of fashion and cultural identity.
designed in italy, inspired by ever-evolving places, times and tensions.
a personal perspective on the world, translated into objects that tell your story before you even speak.
a new website is coming, along with a content strategy that reflects the brand’s vision, editorial content, and tools to engage with a new generation of audiences.
BBURAGO
••• decode in progress •••an iconic brand that turned play into passion, and passion into a collection.not just models, but miniature stories that cross generations, cultures, and imaginations.
an italian legacy with its eyes set on the future.
a new website is on the way, along with a brand strategy that celebrates its heritage, a contemporary social identity, and content, design, and event formats that put collectors, enthusiasts, and new audiences at the center..
AI WORKFLOW
••• decode in progress •••
ASUSa global brand that turned innovation into experience, and experience into community.
not just technology, but stories of design and performance that connect generations of enthusiasts.
an identity woven from creativity, listening, and participation.
a new social positioning is coming: a minimalist visual refresh, native vertical formats, the launch of tiktok, and a warm, authentic narrative.
at the center, the community of users and creators, with content and events that strengthen dialogue, co-creation, and engagement.
TERME DI SIRMIONE
a historic brand renewing its essence to transform care, wellbeing, and thermal waters into a contemporary and recognizable experience.
not just a spa, but a source of health, relaxation, and beauty, rooted in the tradition of Sirmione’s hyperthermal sulphurous-salsobromoiodic water.
an identity that blends science and nature, ethics and a deep sense of place.
a full rebranding: a new claim — “The Science of Thermalism” — a refreshed visual identity, a user-centric website, and a digital strategy including social media, SEO, advertising campaigns, a logo and pictogram inspired by the water’s unique molecular structure, and content that speaks to those seeking health, relaxation, and authenticity.
DODO
an iconic brand that turned jewelry into language, and language into emotion.
not just creations to wear, but symbols that tell personal stories, values, and connections.
an italian soul that speaks to the world with lightness and color.
the new website is online — the result of a design, user experience, and replatforming effort — created to enhance the brand’s identity and deliver a contemporary, engaging digital experience.
THE ARCHIVIA
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decode in progress
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a brand born to bring order and direction to contemporary noise.
visual culture, strategic thinking, and technology come together to create meaningful content, tools that evolve the way we work, and visions that inspire change.
not an agency, not a collective, but an open system where skills and creativity meet to build value.
a platform is on the way, along with editorial projects, proprietary tools, and services in brand strategy, social strategy, and content development.
coming soon.
ROMINA’S
a new cosmetics brand created and envisioned by Romina Gingasu — a product line built around a single color: red.
a symbol of femininity, energy, and empowerment, red becomes an identity language and the common thread behind every creation.
not just cosmetics, but experiences that speak of authenticity, wellbeing, and inspiration.
a fresh and inclusive identity, with eyes set on the future.
a brand strategy that blends design, user experience, social, and content — to enhance the brand’s essence and build an authentic, ongoing relationship with the community.
LOVABLE
a brand that has always accompanied people in their daily gestures of comfort and style, now reimagined with a fresh perspective.
not just lingerie and underwear, but stories of femininity, authenticity, and self-confidence that speak to different generations.
an italian identity renewed through a repositioning journey and an evolved content strategy, enriched by creative productions and shootings that celebrate real, contemporary beauty.
CAMPARI RARE SPIRITS
an experiment by campari, which through “rare spirits” turns excellence and tradition into an exclusive experience.
not just fine labels, but stories of culture, territory, and a deep passion for mixology.
an identity built from scratch in collaboration with sabootage: from naming to logo, coordinated image to packaging, all the way to the e-commerce site and social media management.
to boost brand awareness, a full-funnel strategy was designed — integrating content, campaigns, and digital touchpoints — with the goal of building a community of enthusiasts and connoisseurs.
VALENTINO ROSSI - VR EQUIPMENT
VR Equipment is the tech-performance line, MX / MTB / STREET / ACTIVE / VISION, designed for Valentino Rossi, suitable for all sportspeople in the world of two wheels and more, who are looking for maximum performance in their sporting activity. From motocross tracks to city streets, from training sessions to daily challenges, VR Equipment is made for those who push limits.
The project was developed externally through a full brand strategy consultancy, including identity refinement, content creation, and go-to-market planning.
ASSOLOMBARDA
•••decode in progress •••
an institution that has always represented business and innovation in the region, now leading a digital transformation.
not just services, but an ecosystem of content and tools designed to support companies and professionals.
a digital presence overhaul is on the way — from UX and UI design to technological development — to deliver a more accessible, effective, and business-oriented online experience.
PAGANI AUTOMOBILI
••• decode in progress •••a legendary brand that turned engineering into art, and art into emotion.
not just cars, but masterpieces that tell stories of passion, performance, and innovation.
an italian legacy that continues to inspire the future.
a new website is on the way — the result of a design, user experience, and replatforming project — created to highlight the brand’s exclusivity and deliver a digital experience worthy of its icons.
PARMACOTTO
a brand that has always brought italian quality to the table, now told through a renewed social identity.
not just product, but values, passions, and stories rooted in sport, local heritage, and conviviality.
sabootage reimagined the social strategy of parmacotto and parmacotto selection, enhancing partnerships with ducati and ceccon and reinforcing the brand’s core values.
a project that includes channel management, the creation of online and offline campaigns, dedicated shootings, and the production of content designed to generate authentic, lasting engagement.
IKEA
a brand that turned the home into a space of community, sustainability, and accessible design.
together with ikea italy, we developed a strategic ecosystem designed to engage both members and prospects, reaching key audiences through custom content such as newsletters, digital workshops, landing pages, and rewarding programs supporting commercial launches.
the project also included the production of video and photo shoots, bringing to life a coherent and engaging visual narrative.
POMELLATO
••• decode in progress •••
an iconic brand that turned jewelry into style, and style into a universal language.
not just creations to wear, but symbols that express identity, values, and deep connections.
a milanese soul that speaks to the world with elegance, color, and modernity.
a new website is on the way — the result of a design, user experience, and replatforming effort — created to enhance the brand’s essence and deliver a sophisticated, engaging digital experience.
AGN ENERGIA
a brand renewing its identity to boldly and creatively tell the story of the future of energy.
not just services, but a vision brought to life through a rebranding and an immersive 3D project: “the city of energy”.
a content strategy that bridges digital and physical, featuring a major offline event and a mural that becomes the visual symbol of the new positioning.
a journey that highlights sustainability and innovation, placing community, territory, and participation at its core.
VERO VOLLEY
••• decode in progress •••
a new chapter kicks off with the 25/26 season: sabotage becomes official partner and sponsor of vero volley, taking the lead on social strategy and original content creation.
a collaboration built to amplify the club’s identity and values, reaching both loyal fans and new audiences through a distinctive voice and a dynamic, high-impact editorial presence.
from courtside emotions to behind-the-scenes stories, every piece of content is designed to celebrate the spirit of vero volley and strengthen the bond between the team and its community.
© 2025 - Sabootage S.r.l. Triboo S.P.A. - Viale Sarca 336, Edificio 16, 20126 Milano - P. IVA IT02387250307 - REA MI-1906661 - Cap. Soc. € 28.740.210,00 i.v.